Aroma Training Kits Released!

It’s release day! The first batch of aroma training kits are now available in our sensory store, and we’re excited to hear what you think of them.

Based on conversations with breweries and industry folks, we decided to base our first run on the prominent flavors in West Coast and Hazy IPAs. They were chosen for a few reasons:

• Taprooms typically serve at least one of these styles.
• Staff are often asked questions on these styles from customers.
• Confidently describing beers was top on server’s wish lists.

In fact, it wasn’t just with customers that staff want to be confident with, it’s with the brewers. It’s important to speak a common language, and these kits are a great starting point.

For more information on the kits, visit the website. If you pick up a few and try them, send your feedback to learning@draughtlab.com. We’ve produced this first batch in limited quantities, so get them while you can!